
Edmonton-based artist and designer, mashing the past and present.
ON THE PROFESSIONAL SIDE
I’m a product-focused designer, brand strategist, and systems builder with over 20 years of experience creating scalable, cohesive design ecosystems across web and mobile platforms.
I lead with a business mindset, balancing creative excellence, operational efficiency, and bottom-line impact. My career bridges the analogue and digital worlds — from earning my H.A.M. Radio Operator’s license in high school to studying Fine Arts and New Media when the internet was emerging. This lifelong curiosity about communication and technology shapes how I approach design systems today: building flexible frameworks that serve users, empower product teams, and drive business growth.
As the marketing manager at We Know Training, I lead brand and design strategy across a $10M+ portfolio of seven brands, developing unified standards and scalable systems that enhance customer experience and team collaboration. As the owner of a creative agency (Bucketduck Inc.) for two decades, I’ve helped organizations across sectors strengthen their brand presence, simplify complexity, and create consistent, high-quality digital experiences.
My superpower is consistency — in how I uphold brand and design integrity, how I collaborate across teams, and how I deliver results. I believe great systems don’t just create order; they unlock innovation, build trust, and tell a powerful story across every touchpoint.
I’m Marketing Manager at We Know Training
I also maintain my own consultancy at Bucketduck Inc.
COLLECTED
CREATED
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This is another artwork I found at a thrift store last month. I love it, but I can’t find any information about the artist (signature looks like H.D. Carrigan?). Depicts a street scene of an active alleyway, with the Hotel MacDonald (Edmonton) in background. I love the popcorn vendor!