About

THE BUSINESS SIDE

I’m a product-focused designer, brand strategist, and systems builder with over 20 years of experience creating scalable, cohesive design ecosystems across web and mobile platforms.

I lead with a business mindset, balancing creative excellence, operational efficiency, and bottom-line impact. My career bridges the analogue and digital worlds — from earning my H.A.M. Radio Operator’s license in high school to studying Fine Arts and New Media when the internet was emerging. This lifelong curiosity about communication and technology shapes how I approach design systems today: building flexible frameworks that serve users, empower product teams, and drive business growth.

At We Know Training, I lead brand and design strategy across a $10M+ portfolio of seven brands, developing unified standards and scalable systems that enhance customer experience and team collaboration. As the owner of a creative agency (Bucketduck Inc) for two decades, I’ve helped organizations across sectors strengthen their brand presence, simplify complexity, and create consistent, high-quality digital experiences.

My superpower is consistency — in how I uphold brand and design integrity, how I collaborate across teams, and how I deliver results. I believe great systems don’t just create order; they unlock innovation, build trust, and tell a powerful story across every touchpoint.

I also maintain my consultancy through my Bucketduck Inc. business

THE ARTISTIC SIDE

Connections to the past are important to me. I collect antique artifacts that have been kept safe by someone who considered them important enough to preserve, but over time have been discarded, sold, and forgotten. I use these to tell or retell a story, a fictional narrative spun from hints in the original documents. I enjoy trying to find a balance between analogue and digital production in my work and play.

I am an artist, graphic designer and digital developer who has co-owned a boutique multi-media and software studio (Bucketduck Inc.) with my husband for the past 20+ years.

After experiencing severe back issues resulting in a major back surgery in 2018, I decided it was time to re-focus on making art. Drawing on my digital experience, I use software like Photoshop to develop and manipulate images and then work in acrylics using techniques like gel transfers and pouring, as well as carving with tools like the Dremel.

Found objects or artifacts, particularly wood, are often integral in my pieces. Drawn to items with history, I get immense pleasure from finding the perfectly imperfect object and teasing out narratives with a slightly nostalgic visual aesthetic. Mixing the past and the present, working with the duality of digital and analogue, I adopt and re-contextualize items, constructing tangible memories of an altered history; refractions of reality.